I think we all remember being told that when you get on the internet your business will just start booming. I know that got me excited.
You have them put in all the bells and whistles with audio, video, and even contests. They give you the website address and say that you are ready to go.
The first thing you do is view your website. It is gorgeous.
Now, we just have to sit back and get ready for the phone calls, the business, and all of the money.
After about a week, we still haven’t received one phone call or contact request filled out. What is going on? Our website is better than all of the other sites that we have viewed.
The only problem is that our website has no visitors. It has not been indexed by any search engines and is not on the first 50 pages of any of them. No traffic means no business. How do we get the traffic.
That is where search engine optimization comes into play. Initially, when your site is built you should definitely have your keywords built into your “about us” and” home” pages. Also Meta tags should be placed into the site during initial design. Meta tags are simply information placed into the “head” area of your site. It is not seen by folks viewing your site but it will communicate important information to the search engines about your web pages including title tags, description, and keyword tags.
Once you have some basic information keyed into your site, search for a professional optimization company to help to you move up the search engine pages. Each service will have a different strategy and different costs. Know your budget. Seek a service with a good description of their service and possibly some guarantee on their work. Many website owners pay $500-$10000 a month for website promotion with no results.
Services may include pay per click campaigns, social media marketing, citation building, search engine optimization, one-way link building, article creation, article submission, social bookmarking, press release creation and submission etc. It can go on and on because technology continues to get updated and different companies basically do what is best for them. When deciding on an SEO company you need to know at a minimum.