. Visibility:

Search engine optimization (SEO) increases the visibility of your website in search engines, helping you reach more potential customers and increasing brand awareness.

2. Traffic:

SEO can help to drive more targeted traffic to your website, as it helps users find exactly what they are looking for when using a search engine.

3. Cost-effective:

SEO is an affordable marketing strategy that can help you get better results without spending a lot of money on advertising or other forms of promotion.

4. Long-term Benefits:

Unlike traditional marketing strategies, SEO offers long-term benefits that will continue to pay off even after you stop investing in it due to its evergreen nature and ability to generate organic traffic over time.

5. User Experience:

Optimizing your website with user experience in mind can make it easier for visitors to navigate and use, leading them towards conversion goals such as subscribing or purchasing products from your store faster and more efficiently than before

6. Credibility & Trustworthiness:

SEO helps build credibility by improving rankings on popular search engines like Google which people trust because they know these sites only show relevant results based on their query

7. Compete With Larger Companies:

One great thing about optimizing for local searches is that smaller businesses now have the opportunity to compete with larger companies who may have deeper pockets but lack the personal touch that comes along with being a small business owner